PD-Hospitality

Sales & Marketing Consulting and Executive Interim Management
strategies and short-term tactics for the hospitality industry

PD-Hospitality is an independent consulting and interim management organization, specializing in helping hotels and other travel related industries increase their revenues and market share.

We are a progressive and dynamic young firm with extensive local and international knowledge of the travel industry, throughout Europe and The Americas. Our forward-looking, pragmatic approach aligns the benefits of interim management and consulting, with the needs of the hospitality industry. By enhancing organizational structures and business strategies, we help ensure businesses are flexible and cost-efficient.

We provide specialized expertise across a wide range of disciplines, for:

Sales / Revenue Management / E-Commerce/Distribution / Marketing

Who do we work for?

We specialize in the hotel and travel business, including:

Hotels, resorts, estancias (owners and operators)
Start-ups and established businesses
Independent, stand-alone and chain hotels
Standardized and non-standardized properties
Budget to luxury businesses
Short and extended stay properties
Boutique hotels to multi-national brands
Branded and unique properties
Centralized and non-centralized organizations

Why hire PD-Hospitality?

We help you deal with the challenges1 facing today’s hospitality industry, with a range of proven services, made uniquely effective by our consultancy or interim management approach.

We are:

Independent

We provide an honest, objective analysis of your situation, your perception in the marketplace and how your sales and revenue could be improved.
A source of original thinking – we’re not constrained by your existing corporate ethos, organizational silos or office politics.
Non-threatening – our objective is not to replace your existing team, but to help them achieve more.

Cost-effective

For assignments only – we have none of the costs associated with permanent staff (holidays, welfare, pensions). We work for you and are paid just when you need us.

Successful

We have increased sales and productivity, and grown market share for every business we have been involved with.

Confidential

PD-Hospitality upholds strong business ethics and professional integrity.

Consultancy or Interim Management

PD-Hospitality offers an innovative service. As well as consultancy, we can provide interim management.

As consultants, we can advise on aspects such as strategy development, analysis and new concepts. As interim managers, our role is to translate vision into action.

The benefits of interim management:

Change is essential for most businesses’ survival. If a business is not in transition, it is stagnating. Interim management is especially valuable for organizations that have identified a need to change, but may not have the skills in-house to implement it.

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An effective Interim Manager:

has a proven track record and extensive experience
is hands-on and up-to-date with current trends
can work full or part time for as long as you need, covering several job functions
can manage your new project
help implement change
coach and support your existing management
focus on improving your business performance

Hiring an interim manager is not a last resort; it’s a sign of strength that an organization recognizes when they can benefit from a specialized, talented resource. An interim manager’s reputation depends on every job, so you can be sure of their professionalism and commitment.

About Petra Deuter

Petra Deuter leads PD-Hospitality supported by a network of independent professionals.

Petra Deuter is a tri-lingual (German, English, Spanish) cross-cultural Sales & Marketing Executive. She has over 13 years of broad international management expertise having been based in Europe, North and South America. Her corporate career includes successes with each of Accor Hospitality in Germany, Lufthansa Airlines in Europe and The Americas and Mamaison Hotels & Residences in Central and Eastern Europe. Thus, she brings to her hotel clients a strong understanding of the airline sector and travel. She is a passionate specialist in Sales & Marketing and has a strong track record of growing revenues through multiple channels in the service industry. But her knowledge and skills extend well beyond Sales and Marketing – for four years she was Managing Director of Lufthansa’s business in South America.

Petra is experienced in building large and small hotel brands, as well as supporting standardized and non-standardized, Boutique, Business and Extended Stay Hotels. She has extensive know-how of Sales, Revenue Management, Pricing, Distribution, E-Commerce, Marketing, Public and Human Relations and CRM. She has been a leader and member of teams, and has played a senior role in driving profit throughout the Americas and Europe.

Petra has been instrumental in rapidly establishing successful Sales & Marketing organizations and has helped firms and employees grow and prosper. She has also been engaged in numerous change and crisis management assignments.
Petra A. Deuter holds dual USA / German nationality. She earned a B.A. International Business from DePaul University, Chicago, United States, 1992 and amongst other things took a two year course in Corporate Change Management.

Contact us

For more details or an initial discussion, please feel free to contact:

PD-Hospitality
Consulting & Interim Management

Website: www.pd-hospitality.com
Email: info@pd-hospitality.com
Skype: pd-hospitality
Phone: AR +54 911 40837011
UK +44 20 3239 1283
US: +1 312 212 3824
CZ: +420 774 485 883

Your challenges

The hotel industry is facing more change now than ever before. With a volatile, slowing global economy, room demand and rates have fallen dramatically in virtually every hotel market segment, while operating expenses have consistently increased.

To survive, hotel owners and operators must now be focused on maintaining service standards, identifying and correcting operational inefficiencies and improving sales and marketing.

Businesses need to explore new directions to remain competitive.
Economic environments, trends and customer expectations change fast and require rapid reactions.
New strategies, brand positioning and sales initiatives need to be communicated clearly, internally and to your customers.
New and evolving channels offer more sales and CRM opportunities, but also increase workload.

Change and transition can be difficult to manage using your own resources. The businesses that are prospering are those that embrace the benefits of outsourcing consultancy and interim management services.

Our services

For individual hotels and small hotel groups up to multi-national hotel chains, and other hospitality-related businesses, we offer a range of services.

Sales Strategies
Revenue Management/Pricing and Distribution
Brand and Product Marketing
E-Commerce
Communications/Public Relations
Customer Relationship Management (CRM)
Human Resource Management
Business Etiquette

How do we work?

Our effective, result-oriented approach is based on the methodology of review, report, implement and support.

We offer a menu approach – you can choose one, any or all of our services, to suit your circumstances.

Our review provides objective assessment of your current sales and marketing activities and strategies and is designed to ensure your approach is effective and appropriate. It usually includes:

Receiving your detailed brief.
An objective review of your property/brand, including your existing sales and marketing plans, and business approaches.
Reviewing your hotel positioning and competetive set.
Auditing the organizational structures and effectiveness of your reservations, sales and marketing departments.
Reviewing your distribution channels and intermediary partners.
Reviewing third party channel positioning and production.
Developing a SWOT analysis.
Reviewing your current revenue management strategies, pricing and rates.
Reviewing your e-commerce approach: overall website analysis including search engine optimization and usability.
Evaluating your online marketing and direct distribution strategies.
Evaluating your traditional marketing strategies, use of social media and other public relations approaches.

The next stage:

We provide our detailed report, with specific recommendations; this can include a six-month documented Sales Action Plan with suggested follow-up steps.
With your approval, we implement new approaches, strategies and organizations.
Finally, we support you with ongoing advisory services and coaching.

Petra’s track record

Petra Deuter is a dynamic individual who has led and inspired multinational teams of up to 50 people.

She has directed profitable businesses of up to €150 million in revenues, regularly exceeding operational targets and delivering excellent financial results.

Petra has had notable success at restructuring, organizational changes and business development.

Her career highlights include:

2009–2010 Mamaison Hotels & Residences, Central and Eastern Europe

Executive Team Member, Chief Sales & Marketing Officer
Structured organization with strong focus on profitability and brand/hotel growth. Led transition, improving processes and output of all units. Developed and delivered revenue strategy and targets for the region. Created and implemented brand ethos and vision. Guided and supported the product development strategy. Ensured brand, sales, marketing, distribution and revenue management activities were implemented consistently and effectively at property level. Managed resources to meet and exceed budgeted revenues at eleven mid to upscale deluxe hotels, in five Central and Eastern European countries.

Accor Hospitality, Munich, Germany - Vice President Marketing
Led marketing division, covering product and communication, market research, public relations, corporate and trade marketing, e-commerce (BtC), trade shows, sponsorships, partnerships, affiliates, quality and customer relationship management. Promoted 330 hotels in Germany, eight luxury to budget brands (Sofitel, Pullman, Novotel, Mercure, Suite Hotel, Ibis, All Seasons, Etap), standardized and non-standardized. Supported brand/loyalty program launches and rebrandings.

Vice President Global Sales & Distribution
Managed international, travel agency and airline sales, e-distribution (BtB), meetings, incentives and conventions, leisure and sales support. Handled business generation for 330 German hotels and outbound sales.

Business Owner, Deuter & Levand LLC, Chicago, USA
and Buenos Aires, Argentina

Managing Director, Lufthansa Passenger Airline, Argentina, Bolivia, Paraguay and Uruguay

Star Alliance Manager for North America, Lufthansa Passenger Airline, New York, USA

Global Corporate Key Account Manager, Lufthansa Passenger Airline, Frankfurt, Germany

Regional Account Executive, Corporate and Leisure Passenger Sales, Lufthansa Passenger Airline, Chicago, USA.

Cargo Sales Consultant, Lufthansa Cargo, Chicago, USA

HR and CRM Coordinator, Lufthansa Cargo, Chicago, USA

The supporting team

At PD-Hospitality, Petra Deuter is supported by a network of independent professionals, hired on an assignment basis.

Each of them is chosen because they are a progressive and experienced expert in their specialist field, and are trusted and dependable.

This flexible arrangement ensures your project benefits from the input of appropriately skilled senior talent with cutting-edge skills, giving you affordable access to high caliber individuals.

Sales Strategies

Our skills and services available for sales strategies include:

Implementing meaningful market analysis
Identifying and converting new business opportunities
Building corporate and leisure sales
Enhancing results from your key feeder markets
Expanding your local and global markets
Producing a winning offline/online sales mix
Increasing your MICE (Meetings, Incentives, Conventions, Events) revenue
Establishing or enhancing cross-border and cross-portfolio sales
Developing contracts and incentive structures
Introducing sales measurement and support systems

Revenue Management, Pricing and Distribution

Our capabilities and services available for revenue management, pricing and distribution include:

Maximizing revenues
Optimizing yield management and pricing mechanisms
Establishing rate structures and ensuring rate parity
Developing specials and packages
Planning event calendars
Attracting and dealing with online intermediaries and discounters
Creating and managing hotel and MICE portals
Initiating and improving Global Delivery Systems (GDS)
Setting up, maintaining and enhancing revenue management systems
Researching and implementing adequate segmentation
Monitoring sales channels
Undertaking competitive analysis and forecasting

Brand and Product Marketing

Our expertise and services available for brand and product marketing include:

Devising and implementing marketing plans and strategy
Marketing to businesses and consumers
Controlling marketing budgets with a focus on ROI
Creating brand positioning, image awareness and enhancement campaigns
Initiating and safeguarding corporate identity guidelines
Developing tactical and promotional campaigns
Identifying and promoting USPs and niche market approaches
Managing advertising and ad agencies
Using online and offline social media to build brands and sales
Establishing the offline/online marketing mix
Instigating and maintaining sponsorship and partnerships
Planning and organizing events and trade shows

E-Commerce

Our skills and services available for e-commerce include:

Analyzing, testing and improving website appearance, usability and conversion
Reviewing and enhancing booking engines
Conceptualizing Search Engine Optimization (SEO)
Search Engine Marketing (SEM) campaign analysis and optimization
Developing direct online marketing strategies and tools
Implementing tracking and reporting tools
Social media strategy, tools and techniques
Content Management Solutions (text, images, virtual tours, etc.)
Analysis and optimization of display advertising strategy
Advising and consulting on viral marketing
Increasing sales via affiliate marketing

Communications/Public Relations

Our capabilities and services available for communications and public relations include:

Devising and implementing PR strategies
Developing internal and external PR concepts
Enhancing media relations

Customer Relationship Management

Our expertise and services available for CRM include:

Introducing and rejuvenating customer loyalty programs
Setting-up and upgrading database management systems
Creating newsletter and mailing programs
Reviewing and improving praise and complaint handling

Human Resource Management

Our skills and services available for HR management include:

Building and restructuring organizations
Organizing change management
Implementing sales and marketing reporting lines
Creating job descriptions and undertaking recruitment and coaching
Establishing objectives and accountability
Developing incentives, bonus structures and rewards
Producing training and career development concepts

Business Etiquette

Even the most carefully researched strategies can fail in the execution. Often, it can be the appearance, presentational and social skills of your employees that let you down and adversely affect your firm’s image.

Ensuring correct business etiquette is vital, and PD-Hospitality can provide advice and coaching. We can guide your staff, helping them maintain the appropriate levels of smartness, politeness and acceptable professional behavior for even the most challenging business situations.

Different cultures have different expectations; with our extensive international experience, PD-Hospitality can help your people steer clear of the pitfalls and contribute to a successful outcome.

You never get a second chance to make a first impression!

Credits

CI of PD-Hospitality Company was created by ub-creative, and the website was created by Fluena, web design Agency from Serbia.

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PD-Hospitality Deutsch

PD-Hospitality Espanol